What We Do

Our consultancy works with remarkable brands that are committed to changing the game in whatever industry — or country — they’re in. Our founders’ experience covers fashion, beauty, entertainment, arts, politics, the non profit space and beyond; across multiple territories.

As a consultancy, we are committed to amplifying a brand’s meaning whilst simultaneously enhancing its aspirational qualities. Our aim is to empower a client to leave a legacy of substance, not just surface.

On the creative side we do this through brand development and identity, campaign ideation, core messaging and copy, content and positioning. On the business side we do this through business and growth strategy, founder and executive coaching, financial forecasting and operational insights.

Our Values

We focus on story as a means to drive analytics and return. A compelling story should be the foundation of any brand, both internally and externally. We believe that it’s in the concise communication and deft delivery of a story that you can truly build your dreamworld: Arouse emotion, evoke empathy, raise awareness and encourage a response.

We care about social impact. Whether this is sustainability, transparency, cultural contribution, advocacy or innovation, we believe that these should be core pillars of any brand, story or organization.

Our team is small, nimble and expert, but complemented by a vast network of talent to help execute as required. This enables us to keep overhead down, without compromising on excellence. 

The Founders

Piety Co was founded by Laura Piety and Brandon Piety. Their experience includes working with the following brands (either as clients or crafting partnerships with):

BAFTA LA, The Business of Fashion, Chick-Fil-A, Converse, Eco-Age, The Guardian, Harry Winston, Harvey Nichols, KBH Jewels, The Mayor of London, Nest, New Balance, Nike, Participant Media, Ponvalley, Reformation, Re/Done, Samsung, Sana Jardin, Soho House, Sundance Institute, various UN Agencies, Urban Decay, The True Cost (movie), Violet Grey, VSCO, Walmart, Walt Disney Co, Warner Bros., YouTube.